Guest Posting: A Great Way To Reach New Audiences

The digital landscape has become a battleground for online creators, vying for attention and discoverabilty.

Guest posting is a powerful strategy for driving traffic and widening your audiences.

Producing high-quality, unique, and informative content takes time.

Therefore, we need to understand the importance of guest posting.

This blog will look into guest posting as a tool to tap into new audiences. Helping you decide if it’s the right approach to grow your audience.

Understanding the Guest Posting

What is Guest Posting?

Guest posting is the ultimate win-win in content marketing

Jane Smith, a renowned digital marketing expert.

Guest posting, or guest blogging, is a content marketing tactic where a writer contributes an article to another website or blog. The aim is to generate backlinks, boost website authority, and drive traffic to your own site.

Guest posting offers mutual benefits. You can effectively tap into another publisher’s readership by providing valuable content for their audience.

If done correctly, guest posting can yield positive results.

Determining When Guest Posting is a Suitable 

Guest posting can be an incredibly successful content marketing method when appropriately implemented.

However, it’s crucial to weigh up various factors before deciding to invest your resources into guest posting.

In this section, we’ll look at the conditions that make guest posting the right choice and the situations where other strategies might be more fitting.

Guest posting can be an effective strategy when;

• Shared Target Audiences with the Publisher: Guest posting can be highly advantageous when your target audience closely aligns with the publisher’s audience. This ensures your content reaches people genuinely interested in your field and more likely to interact with your website.
• Delivering Real Value to the Publisher’s Audience: To succeed in guest posting, you must provide valuable and unique content to the publisher’s audience, which can lead to increased engagement with your brand. 
• A Large and Engaged Audience on the Publisher’s Platform: When a publisher has a vast and active audience, your guest posting efforts are more likely to yield a higher return on investment (ROI).

Situations where guest posting might not be the best choice;

• You view it as a quick fix for growth: If you see guest posting as a speedy route to growth, you might be let down by the outcome. Guest posting is a long-term approach that demands patience, time, and effort to produce substantial returns.
• Struggling to Identify Appropriate, Accessible Publications: If you have difficulty finding relevant publications that welcome guest posting in your niche, this strategy might not be the most suitable. Collaborating with reputable, high-authority websites is vital to reap the full benefits of guest posting. Without such opportunities, focusing on alternative content marketing strategies may be wiser.
• Insufficient Resources to Allocate to Guest Posting: Guest posting requires significant time and effort to create great content, build relationships with publishers, and track results. If you’re limited in resources, focusing on other marketing tactics that yield quicker results could be more efficient.

Identifying the Ideal Guest Post Opportunities

Targeting the Right Publishers

When searching for ideal guest post opportunities, focus on publishers with a significant audience overlap with your own and boast a larger audience size. This ensures that your content reaches a relevant and engaged readership. It’s wise to avoid targeting direct competitors.

Building Connections with Publishers

To stand out, create genuine relationships with publishers before pitching a guest post. Engage with their content on social media, feature them in your content, join their communities, and reach out for reasons other than guest posting. Establishing rapport increases your chances of success.

Crafting a Winning Guest Post Pitch

Laying the Groundwork

Before pitching:

• Demonstrate your expertise. Publishers need to be able to find your work and professional social profiles, gaining an understanding of your brand.
• Identify unique articles. Understand their audience and empathise with readers; perspective is essential at this stage.
• Build Relationships. Try to establish a personal connection with the publisher or start building one. 

Do not get too disheartened when your guest post approach fails.

Over 99% of people fail in their outreach approach.

This is due to sloppy outreach and generic style content. However, we have a pitch email example further down this article that can increase your odds when approaching publishers.

Investing time upfront will increase your odds of acceptance, even if it sounds like a lot of preparation.

You must do the groundwork preparation when going to publications with a higher website domain authority and audiences than yourself.

Guest Posts Service

Still reading this article and thinking, “This sounds like a lot of groundwork!” We have you covered. Using third parties to help achieve your goals with a guest posting market strategy is perfectly acceptable.

We secure guest posts on websites through our genuine outreach campaigns to meet, match, and exceed your specific needs.

Structuring Your Pitch

Your pitch should include the following:

• Genuine compliments on their work, citing specific articles.
• A brief, informal introduction of yourself.
• A clear explanation of the content gap you’d like to address.
• Links to your previous work on similar topics.
• A realistic timeline and next steps.

Here’s a pitch template email example:

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Subject: Article about newsletter landing pages on Property Weekly?

Hey [website owner],

As a loyal Property Weekly subscriber, I couldn’t help but be impressed by your recent [article] on the UK property market.

It was both engaging and packed with valuable insights!

While browsing your site, I noticed that there isn’t any content on advice for first time buyers. I wondered if you’re open to accepting guest contributions?

I would love to share my expertise on buying property for the first time. Having authored numerous articles and a book on this subject, I believe I can bring valuable insights to your readers. You’re welcome to review one of my previous articles [here] for reference.

If this proposal works with you, I’d be thrilled to start working on a first draft as early as next week. Looking forward to hearing your thoughts.

Best regards,

---

Maintaining clarity in your email pitch and clarifying what value you bring with your content is important.

Cold emailing is hard, so the chances of getting a response are small. If you don’t get a reply the first time is acceptable to follow up, but don’t overdo it. Publications usually have guidelines for guest posting. Look for these guidelines and use the publication’s preferred submission process.

Here is an example of a publication submission process.

Delivering High-Quality Guest Content

So, you’ve guest post has been accepted; it’s time to get work.

Although most publishers favour unique guest material, it doesn’t imply that you are prohibited from reusing previous content on the subject.

Follow These Guideliines

Follow these guest posting guidelines when creating your guest content:

• Repurpose existing content into a unique piece tailored to the host’s audience.
• Adhere to the publisher’s content guidelines or mimic their existing content style.
• Be open to feedback from the host’s editor.
• Provide a bio and photo.
• Include a link to your content, but avoid excessive linking.
• Share your draft collaboratively.

Avoiding Common Mistakes

Steer clear of these guest posting pitfalls:

• Submitting previously published content without proper agreements.
• Including heavy sales pitches for your publication, product, or newsletter.
• Plagiarism – don’t copy someone else’s work or content.

The Road to Guest Posting Success: Top Tips

As you embark on your guest posting journey, keep these three essential tips in mind:

• Know the audience: Identify opportunities with relevant, overlapping audiences and cater to their needs.
• Personalise your pitch: Show publishers that you value and understand their audience.
• Start with familiar publishers: Building relationships with known publishers is more effective than cold outreach.

Wrapping Up

Guest posting can be a valuable strategy for brands seeking to expand their reach and grow their audiences.

By understanding guest posting, identifying ideal opportunities, crafting winning pitches, and delivering high-quality content, you can unlock the full potential of guest posting to drive traffic and elevate your online presence.

Providing genuine, valuable content to the publisher’s audience is the key to success. With a strategic approach and dedication to quality, guest posting can become a powerful tool in your arsenal for online growth and success.

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