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Do you want to avoid your website getting lost at the bottom of search results?
Are you frustrated by the endless battle to climb the search engine rankings?
Let me share a valuable SEO insight. High authority backlinks are the hidden advantage that SEO and digital marketing folk use to increase their websites’ rankings. These high authority links will help your online profile climb the search engine rankings, and we will show you how to get them.
This article will look at the importance of high authority backlinks for SEO, exploring what they are, why they matter, and how you can get your hands on them.
Table of Contents
High authority backlinks are links from reputable websites which a high domain authority (DA) or high domain rating (DR) score above 70.
You want to gain as many high authority backlinks as these links are like gold bars because they help increase your site’s domain authority and help you rank higher.
Its important to remember that the higher the domain authority or domain rating, the more it will cost to purchased these links. Typically, prices for these backlinks can range between $100 to $500, or even more!
For context, let’s consider a case study: A start-up company in the tech industry, invested $300 per month in buying high authority backlinks. After six months, the company saw a 70% increase in organic traffic.
When we discuss a website’s ‘authority,’ we refer to the reputation of the website, whether the website has a strong reputation like certain car brands we see every day – different car brands have high reputations than others due to reliability and quality.
Moz, an SEO software company, developed a ranking system known as ‘domain authority,’ which rates websites on a scale of 1-100. A higher score indicates a stronger domain authority.
For instance, Twitter and eBay have DA scores over 91. These platforms are among the leading websites in their respective industries, which stands as benchmarks for high authority websites.
It’s important to aim high, but also remember that smaller, niche websites with a strong reputation also provide valuable backlinks.
However, many SEO experts consider the DA ranking system outdated today and prefer using Ahrefs‘ DR (domain rating) system. Like the Moz system, it operates on a scale of 1-100 but is regarded as a more precise measure of a website’s authority.
You might be wondering why high authority backlinks are such a big deal. Well, they can make a world of difference to your website’s search engine rankings.
As SEO expert John Smith said,
“High authority backlinks are like digital endorsements, verifying your website as a trustworthy source of information.”
Here’s why they matter so much:
Not all backlinks carry the same value.
Links serve as an indicator of trust for Google.
Google assigns greater trust to links from well-established websites with a reliable and strong reputation.
A link from an article on Sky News or the FT will have significantly more impact than a link from a 6-month-old website.
If you have numerous links from high authority websites, Google will rank your website higher as the Google algorithm is being told, “All of these fantastic sources trust this site, we should give them more visibility in our search results because this is a good website.”
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Before building a high authority backlink portfolio, you must know which websites are worth targeting. Here are some tips to help you identify high authority websites:
When it comes to the number of backlinks, it’s better to have a smaller backlink portfolio with high quality links than have an extensive backlink profile with low-quality links.
The primary reason is that you need to take advantage of the benefits that high authority links offer and avoid a higher volume of mid-tier links.
By using SEO tools such as Ahrefs will allow you to figure out the link gap between different pages and assume that filling in the link gap will lead to success.
While link quantity does matter, focusing too much on it can cloud your judgment regarding link quality.
So yes, by all means, employ a link gap strategy to identify and target your competitors’ best links, but don’t become overly preoccupied with link volume alone.
A single link from a highly high-authority site (>DA 75) holds more value than 5-10 links from lower authority websites (DA 30).
Now that you know how to identify high authority websites, it’s time to craft a winning strategy for securing those backlinks. We have an article about crafting a winning strategy which you can read here!
However, securing real high authority links is immensely challenging, so link building agencies will charge fees for the service.
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First and foremost, focus on producing high-quality, unique, and informative content that others will want to link to.
When I say high-quality, a rule of thumb would be spending at least 8/10 hours carefully crafting the content with research, citing sources and placing relevant images within the article.
Make sure it’s relevant to your niche and provides real value to readers.
Now you’ve created your article – a great way to get your content out on the web is to guest post with your article with an outreach approach.
However, do not get too disheartened when your guest post approach fails. Over 99% of people fail in their outreach approach. This is due to sloppy outreach and generic style content.
It may sound off-putting, but guest posting is a great way to get backlinks from high authority websites.
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Build relationships by link exchanges or swaps with influencers, bloggers, and industry leaders in your niche.
The concept is relatively straightforward – most well-established influencers, bloggers, and established websites will understand the importance of links. They already know the value proposition of obtaining a link for them.
You can either provide a link from your site or secure a link for them from another site, such as one where you’re planning to submit a guest post.
This simple transaction is effective. However, being clever and innovative is crucial, as engaging in blatant link swap schemes violate Google’s guidelines.
This is a well-known strategy in the SEO community that’s relatively simple in concept but can be quite effective.
The first step is identifying broken or dead links on high authority websites. These are links that lead to pages that no longer exist or have moved. You can find these broken links using tools like Ahrefs or SEMrush.
Once you’ve found a broken link, the next step is to create (if you don’t already have) content that matches or is relevant to the topic of the broken link. It’s important that the content you’re providing as a replacement is of high quality and adds value to the host website.
After you have finished creating your content, reach out to the website owner or publisher, inform them about the broken link, and propose your content as a replacement for the link.
Site owners generally appreciate the heads up about a broken link on there site, and offering your own relevant content as a replacement can often lead to earning a backlink.
This strategy not only helps the website owner by improving their site’s user experience, but it also provides you with an opportunity to gain a backlink from a high authority website.
Promote your content on social media, forums, and other online communities to increase its visibility and the likelihood of earning high authority backlinks.
Now, let’s tackle some of the most common questions about high authority backlinks:
Q: How many high authority backlinks do I need?
A: There’s no magic number for high authority backlinks. The key is to focus on quality over quantity, as just a handful of these powerful links can significantly impact your website’s SEO performance.
Q: How long does it take to see results from high authority backlinks?
A: High authority backlinks can take several weeks or even months to positively impact your search engine rankings. Be patient, and keep building more high-quality backlinks over time to see the best results.
Q: How do I track my high authority backlinks?
A: Use tools like Ahrefs, Moz, or SEMrush to monitor your website’s backlink profile and track the acquisition of high authority backlinks over time.
High authority backlinks are a powerful tool in any SEO arsenal, capable of driving organic traffic, boosting credibility, and catapulting your website up the search engine rankings.
In conclusion, by creating quality content, building relationships with influencers, and employing smart backlink-building strategies, you can harness the power of high authority backlinks.
If you want to learn more about our processes or have any queries about link building, please get in touch.
So, what are you waiting for?
It’s time to get out there and start building those high authority backlinks!
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