Our journey started with a simple yet powerful mission: to fill a glaring gap in the digital marketing landscape. Back in the day, we were a small, passionate team specialising in backlink outreach for agencies. What we saw was a market flooded with low-quality backlinks, making little to no impact. We knew there had to be a better way.
In 2018, Big Fat Links was launched to revolutionise the backlink industry. Our mission was clear-cut: deliver high-quality, relevant backlinks that make a meaningful impact for website owners, in-house marketers, and agencies. From the start, quality and relevance were our guiding principles, setting us apart from competitors who often prioritised quantity over true client success.
As our reputation grew, so did our expertise. We recognised that link building requires not just quantity, but strategy – a focus on aligning each link with our clients’ business goals to drive real results. Today, Big Fat Links continues to be a leading specialist in strategic link building, helping clients strengthen their backlink profile and achieve sustained growth through targeted, high-impact link strategies.
Paul brings extensive leadership and management expertise to Big Fat Links. With decades of experience in founding and scaling businesses, he has received accolades such as Director of the Year, Best Use of Technology, and Entrepreneur of the Year. Outside of business, Paul is dedicated to animal welfare, supporting South African charities both physically and financially.
Max guides the strategic vision of Big Fat Links. With over a decade of experience in digital marketing and 7 years focusing on backlinks, he excels in building strong client relationships and creating successful strategies to drive results. Max’s in-depth understanding of clients’ needs allows him to deliver tailored, effective link-building and SEO solutions.
Drew is an experienced outreach specialist with a strong journalism and digital marketing background. His expertise in securing quality backlinks for agencies and domain owners enhances our clients’ visibility and authority, building valuable relationships and boosting online presence for lasting impact.
Benedict is dedicated to building strong relationships with Big Fat Links’ SMB clients, marketing professionals and agencies. With a background in strategic growth, he crafts tailored solutions to enhance clients’ online presence and drive sustainable growth. His client-focused approach ensures each partnership is managed with care.
Louisa combines financial management with HR expertise to drive organisational success for Big Fat Links. She excels in integrating these crucial functions, ensuring robust financial health and fostering a supportive, efficient workplace for our team.
Lewis leads all marketing efforts at Big Fat Links, overseeing a dedicated team to achieve clients’ SEO and outreach objectives. He brings comprehensive experience across digital marketing, ensuring cohesive campaigns that amplify visibility and growth. Lewis is often joined in the office by his dog Sky, who brings joy to the team!
Working at Big Fat Links means joining a dynamic and supportive team dedicated to excellence in link building. Our culture is built on transparency, integrity, and collaboration, embodying our commitment to ethical practices. We’re passionate about fostering strong, respectful relationships – not only with our clients but also within our team, ensuring a positive and productive workplace for everyone.
At Big Fat Links, continuous learning is central to our approach. We empower our team members to deepen their expertise in link building and SEO, keeping pace with the latest industry trends and practices. Our leadership team is accessible and values open communication, encouraging everyone to share ideas and insights.
We celebrate both team successes and individual achievements, recognising the critical role each person plays in helping clients build a stronger online presence. Here, professional growth goes hand in hand with a supportive work culture, making Big Fat Links a rewarding place to advance your career.
Our team is growing and we’re always on the lookout for talented people. If you’re searching for new opportunities, send us your CV and we’ll be in touch.
We never spam, check our privacy policy for more details
