MINIMUM LINKS. MEASURABLE DELIVERY.
Earn Editorial Coverage. With Guaranteed Minimum Links.
Original stories, expert commentary and journalist outreach, built around agreed minimum linked coverage.
Choose your link deliverables, publisher-quality criteria and reporting before your campaign begins.
EARNED COVERAGE · Big Fat Links CAMPAIGN
17
Linked articles from the Irish TV shows campaign
15 follow · 2 nofollow
KNOW YOUR DELIVERABLES
Minimum linked articles across our priced packages.
Measured across the delivered referring domains, not a minimum for every link.
Minimum publisher traffic metric, measured using Ahrefs.
Our standard campaign timeframe. A longer schedule can be agreed if preferred.
CLEAR CAMPAIGN PRICING
Choose the scale of your campaign programme. Request a proposal with clear link commitments before work begins.
A first campaign with a defined five-link commitment.
£3,600
Total package investment
5
Minimum linked articles
£720
Per minimum linked article
6–8 weeks standard campaign timeframe
Campaign reporting; no live dashboard
A defined package with ten minimum linked articles.
£6,000
Total package investment
10
Minimum linked articles
£600
Per minimum linked article
6–8 weeks standard campaign timeframe
Campaign reporting; no live dashboard
Build momentum with more linked editorial coverage.
£17,250
Total package investment
30
Minimum linked articles
£575
Per minimum linked article
6–8 weeks standard campaign timeframe
Campaign reporting; no live dashboard
Expand your linked coverage with live dashboard reporting.
£33,000
Total package investment
60
Minimum linked articles
£550
Per minimum linked article
6–8 weeks standard campaign timeframe
Live dashboard included
Sustained editorial coverage at greater scale.
£60,000
Total package investment
120
Minimum linked articles
£500
Per minimum linked article
6–8 weeks standard campaign timeframe
Live dashboard included
A programme shaped around your brand, sector and coverage goals.
Let’s talk
Pricing tailored to your programme
Link quantities, quality criteria and reporting agreed in advance.
6–8 weeks standard campaign timeframe
Live dashboard reporting
Our standard campaign timeframe is 6–8 weeks. If you prefer, we can spread delivery over a longer period to fit your plans. Your programme schedule is agreed before work begins.
Swipe or scroll to compare all packages.
| Package features | Trial | Core | Growth | Scale | Enterprise | Bespoke |
|---|---|---|---|---|---|---|
| Minimum linked articles | 5 | 10 | 30 | 60 | 120 | Tailored to you |
| Total investment | £3,600 | £6,000 | £17,250 | £33,000 | £60,000 | By proposal |
| Per minimum linked article | £720 | £600 | £575 | £550 | £500 | By proposal |
| Standard campaign timeframe | 6–8 weeks | 6–8 weeks | 6–8 weeks | 6–8 weeks | 6–8 weeks | 6–8 weeks |
| Average referring-domain DR | 70 | 70 | 70 | 70 | 70 | Tailored to you |
| Minimum Ahrefs publisher traffic | 100,000 | 100,000 | 100,000 | 100,000 | 100,000 | Tailored to you |
| Dofollow:nofollow mix | 2:3 | 50:50 | 50:50 | 50:50 | 50:50 | Tailored to you |
| Live dashboard | No | No | No | Yes | Yes | Yes |
| Planning, research and ideation | Included | Included | Included | Included | Included | Included |
| Copywriting and outreach | Included | Included | Included | Included | Included | Included |
| Additional activity until link deliverables are met | Included | Included | Included | Included | Included | Tailored to you |
Tell us your website, goals and campaign requirements. We’ll help you compare the options.
BIG FAT LINKS CAMPAIGNS
Original research, expert insight and timely commentary, with documented editorial results.
RESEARCH-LED
17
Linked pieces of coverage
15 follow · 2 nofollow
An original index explored Ireland’s most popular TV shows, giving national and regional media a story built around entertainment and nostalgia.
Coverage highlights: Irish Mirror · Ireland Live · Meanwhile in Ireland
EXPERT-LED
11
Linked pieces of coverage
4 follow · 7 nofollow · Average DA73
Interviews with former royal butler Grant Harrold connected a luxury property campaign with royal households and staycations.
Coverage highlights: MailOnline · HELLO! · Daily Record
TALENT-LED
61
Linked pieces of coverage
41 follow · 20 nofollow · Average DA82
Timely interviews with Ekin-Su delivered commentary before, during and after Love Island’s All Star series.
Coverage highlights: Goss.ie · The Tab · The Sun · Evoke.ie · Metro
BUILT FOR SEO
Digital PR link building uses original stories, research and expert commentary to earn editorial coverage and backlinks from relevant online publications.
Traditional PR may prioritise brand awareness, press mentions and exposure, even when coverage does not include a link.
Our campaigns have a specific link acquisition objective. We combine creative research, campaign ideation, content production and targeted journalist outreach with defined minimum link-delivery commitments.
Before we begin, we agree your link quantities, publisher-quality criteria, reporting and timeframe. You can evaluate the investment against clear deliverables, rather than unlinked mentions alone.
THE STORY COMES FIRST
Original research, bespoke indices and relevant data create useful stories for national, regional and specialist publications.
We develop timely commentary and interviews with relevant experts, adding informed perspectives to the news agenda.
Interviews and topical commentary from recognisable talent can connect a brand with wider, relevant audiences.
FROM BRIEF TO LINKED COVERAGE
01
Agree your goals, audience, deliverables and investment.
02
Research the angle and build a relevant media list.
03
Produce the content and approach targeted journalists.
04
Monitor linked coverage, publisher metrics and link mix.
05
Refine the approach and continue until agreed link deliverables are met.
6–8 weeks is our standard campaign timeframe. We can agree a longer delivery schedule if that suits your plans.
DEFINED BEFORE DELIVERY
We continue campaign activity until your agreed link deliverables are met.
A linked article containing a live backlink to the agreed client destination counts towards the minimum. The count is linked articles, rather than unique referring domains. An unlinked mention does not count.
DR70 is the campaign-average referring-domain KPI, not a minimum DR for each link. The minimum publisher traffic metric is 100,000, measured using Ahrefs. We confirm the assessment date and qualifying criteria in your proposal.
Trial uses a 2:3 dofollow:nofollow mix; Core, Growth, Scale and Enterprise use 50:50. The agreed mix forms part of your campaign specification. Publishers control their editorial linking decisions.
We include further campaign activity and continue until the agreed link deliverables are met. Coverage, link attributes and publisher metrics are recorded in reporting. Scale and Enterprise include a live dashboard; bespoke terms are agreed in advance.
BUILT AROUND YOUR GOALS
Earn relevant editorial coverage and support your wider search strategy with a clear campaign plan.
Add specialist Digital PR delivery to client campaigns, with agreed link requirements and reporting.
Bring creative research and media outreach into your existing strategy with defined deliverables.
BEFORE YOU PLAN YOUR CAMPAIGN
Trial starts at £3,600 for at least five linked articles. Core costs £6,000 for at least ten. Growth, Scale and Enterprise offer minimum allocations of 30, 60 and 120 linked articles respectively.
Our standard campaign timeframe is 6–8 weeks, including Trial. We can agree a longer schedule if you prefer to spread delivery out. Programme timing is agreed before work begins.
No. The allocation counts linked articles with live backlinks to the agreed client destination, rather than unique referring domains. Unlinked media mentions do not count.
No. DR70 is the campaign-average referring-domain KPI. It is not a minimum DR70 for every publisher.
We use Ahrefs for the minimum publisher traffic metric of 100,000. Your proposal confirms the measurement date and qualifying assessment criteria before work begins.
We continue campaign activity until the agreed link deliverables are met. Further activity is included within the priced packages.
No. Trial has a 2:3 dofollow:nofollow mix. Core, Growth, Scale and Enterprise use 50:50. The agreed mix is specified before launch, and publishers control editorial link attributes.
Scale and Enterprise include a live reporting dashboard. Bespoke reporting is agreed in the proposal. Trial, Core and Growth include campaign reporting without a live dashboard.
No. Request a package or speak to our team. We confirm requirements, deliverables and scheduling in a proposal before you proceed.
LET’S PLAN YOUR CAMPAIGN
Tell us about your website, audience and coverage goals. We’ll confirm the right package, link specification and campaign schedule.
Prefer to speak first? Choose a convenient time with our team.
We use these details to respond to your enquiry. View our Privacy Policy for more information.
