Regardless of the size of your company, SEO matters! Think of SEO as a Google popularity contest, the more popular you are, the more clicks you’ll get. Believe us when we say, you want to be the most popular.
So, just what is SEO?
Well Search Engine Optimisation (SEO) is the use of keywords and phrases relevant to what the site is offering in order to make the site as easy to find as possible and as high as possible in Google’s organic (non paid) search rankings. In a nutshell, it is quality control for websites and you’re trying to maximise your chances of being found on Google. SEO can seem daunting to some, but with our help you’ll find it’s not all as tough as it’s cracked up to be. With the help of some high value links back to your site, you’ll see yourself climbing higher up the ranks than you could’ve ever dreamed.
How does Google use SEO?
Say, for example, that you were to Google ‘haircuts London’, you’d be presented with a whole host of places in London that cut hair and display them in order of their SEO ranking order. The way Google does this is it promotes high authority pages to the top of the search page, you’re able to increase your site’s authority by writing content that people find useful or valuable. When people find your content useful they’re likely to share it on social media or link through to it as a resource in blog posts. Google will pick up on these authority signals and sites will move up or down accordingly. The more people that refer to your site’s content, the more Google will acknowledge your content as valuable. Think of it like a personal recommendation. If ten of your friends are recommending a hairdresser to you, chances are that they offer a pretty good trim!
To put that into more technical terms, Google (or another browser) sends out a crawler that scours the internet for all the information that it possibly can. The crawlers then return the information to the search engine as 0s and 1s to create an index. The index is then fed through an algorithm to match all the data with whatever you entered into the search bar. Don’t worry, we prefer the hairdresser analogy too.
What are the benefits of SEO?
We cannot stress the benefits enough to you, when your site is ranking high for the relevant keywords, you’ll not only gain more traffic coming through your website, but you’ll also gain a higher quality of traffic – this is because they’ve all ended up on your site due to the relevant keywords you’ve included. Higher quality and quantity of traffic means more customs and ultimately more profit.
SEO is what’s known as inbound marketing (permission) as opposed to outbound marketing (interrupted). It offers the reader free useful advice, whereas outbound marketing techniques include TV adverts or pop up adverts both of which tend to just annoy the audience. This is an obvious benefit as no one wants to be an annoyance to their potential customers, but rather be customer friendly. Inbound marketing is a customer-centric way to boost your business and benefit your client base.
In addition, you can use PR and SEO together and have them living in perfect harmony via something called ‘link building’. Getting links from website with a good reputation will build your DA (Domain Authority) which will not only rank you higher but it also gives you the opportunity to reach out to respectable blogs and news sites in order to get your link displayed there. Which of course is PR as you’re getting well respected companies to talk about yours. And finally, it puts you ahead of your competitors which is just the cherry on top of the cake really.
So the next big question is – can you DIY?
Sure you can do it yourself to a certain extent, if you do your research you’ll quickly pick up the basics and then if you play around with your content you’ll soon find the old saying will come true, ‘practice makes perfect’.
However, if your time is already tied up in your services or you have a lot of complex content then you might want to seek help from some experts, such as ourselves, not to blow our own trumpets or anything.