Link Building
Are Backlinks Still Important in 2026
Explore the role of backlinks, relevance and how link building fits alongside content and technical SEO.
Read ArticleINSIGHTS FROM THE BIG FAT LINKS TEAM
Explore our latest thoughts on link building, SEO and the changing world of search.
From understanding backlinks and planning outreach campaigns to exploring AI search visibility, our Knowledge Hub brings together practical guides, industry developments and insights from the Big Fat Links team.
Whether you’re an agency professional, in-house marketer or business owner, find information to help you make more informed decisions about your online visibility.
HANDPICKED FROM THE HUB
Explore the role of backlinks, relevance and how link building fits alongside content and technical SEO.
Read Article
Explore developments in AI search reporting and what they mean for measuring website visibility.
Read ArticleFIND WHAT INTERESTS YOU
NEW TO LINK BUILDING?
These guides introduce key concepts behind backlink acquisition and SEO, helping you understand the terminology before exploring more advanced strategies.
LATEST FROM BIG FAT LINKS
Browse published articles covering link building, search performance and developments across the SEO industry.
8 articles · Page 1 of 2
Compare agency and freelancer support, campaign planning and the practical differences between each approach.
Read Article
Understand how link acquisition can fit into a wider SEO strategy and support search visibility.
Read Article
A discussion of nofollow attributes, referral traffic and the interpretation of link signals.
Read Article
Learn how to review referring websites, anchor text and potential issues in a backlink profile.
Read Article
Explore changes in how people search and what shifting discovery habits could mean for marketers.
Read Article
Explore backlinks, publisher coverage and their relationship with AI-powered search discovery.
Read ArticleTHE FUTURE OF SEARCH
The way people discover and compare businesses is changing. Explore our articles on AI search, brand mentions and the relationship between publisher coverage and online discovery.
LET'S TALK LINK BUILDING
Articles are a useful starting point, but every business has different requirements.
If you’re unsure which link building approach suits your website, our team can explain the available services and help you explore your options.