The SEO ranking factors in 2020 have changed since 2019. Just as what was relevant in 2019 was different than the year before, 2021 will bring new updates. But if you want to dominate Google’s search rankings, you’ll need to remain up to date on current search engine optimisation best practices. Search engine optimisation is...
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Focus on searcher intent. This should underpin all of your activities—research, creation and distribution. What is the searcher really trying to achieve and how is your content helping them reach this goal?