La Fragancia, a fragrance and body care specialist in the UK, wanted to improve website traffic and create a steady stream of cost-effective leads to provide greater profits.
We conducted research and had an initial SEO consultation with La Fragancia. We identified that the website was low on content and not naturally ranking for many key terms. We added content to all category pages using broad keywords in high-quality content while placing backlinks at the brand level to drive all-around authority to the site. We then started to see the website’s rankings improve within the SERPs, which we could further target with backlinks to get buyer intent key terms into the top 10. Our team created a PPC campaign using Meta advertising for La Fragancia to improve traffic and engagement with the site’s products.
Custom Packages
