SUPPORTING YOUR EXISTING BACKLINKS
Support the Links You've Already Built.
Take a more structured approach to your existing backlink placements with Tier 2 links pointing to relevant third-party articles that already mention or link to your website.
At Big Fat Links, we provide Tier 2 link placements for guest posts, niche edits, editorial articles and other suitable published pages.
Choose your preferred Domain Rating and content specifications, order online and let our team handle the placement process.
HOW TIER 2 LINKS CONNECT
Relevant supporting article
Tier 1 published article
The final destination
TIER 2 LINK PRICING
Choose the Domain Rating and quantity for your supporting placements, review the price and add your selection to your basket. Content includes 500 words as standard.
Mix Guest Posts, Niche Edits and Tier 2 Links in one order.
Once you’ve placed your order, we’ll collect your target URLs, anchor text and campaign instructions. Our team handles your placements and reports back once your links are live.
BEFORE YOU ORDER
The destination is what makes Tier 2 link building different from purchasing a standard backlink.
A Tier 1 backlink points directly to your website. A Tier 2 backlink points to the third-party page containing that existing backlink.
Your website: yourbrand.co.uk
Existing guest post: industrypublication.com/your-topic/
Provide the existing guest post URL.
Your Tier 2 placement links to that article, which already links to your website.
Start with Guest Posts or Niche Edits for placements pointing directly to your website.
CLEAR DELIVERABLES
Our Tier 2 service uses defined placement specifications and clear delivery commitments.
Standard Tier 2 link orders have a 21-day delivery commitment, helping you coordinate fulfilment with your existing campaigns.
Choose your required DR tier when ordering. Placements must meet the agreed Domain Rating threshold under the applicable service terms.
We consider the topic of the target article and the suitability of the supporting publisher when coordinating your placements.
Our standard Tier 2 service includes a lifetime link replacement commitment, subject to the relevant service terms.
Where an article is part of the selected product, professionally written content is included according to the agreed requirements.
Each standard placement accommodates one agreed anchor text and one target third-party URL, subject to editorial suitability.
We work to the agreed referring-domain requirements for your order.
Receive the published links and placement information after fulfilment.
Delivered link attributes should be clearly identified in reporting.
Where the agreed placement requirements cannot be fulfilled, the applicable refund terms provide a remedy.
Ready to choose your placements? Return to Tier 2 Pricing
UNDERSTANDING TIERED LINK BUILDING
Tier 2 links are backlinks pointing to existing third-party pages that already reference or link to your website.
For example, if your business has been featured in a relevant guest post, a supporting placement may link to that guest post rather than directly to your own website.
This creates a second layer of links within your wider online presence.
Tier 2 links can provide additional pathways to relevant third-party articles, including guest posts, niche edits and other coverage.
Relevant references between third-party articles can help readers discover useful related resources.
Tier 2 placements can form part of a wider publishing and outreach programme alongside guest posting, contextual link insertions and editorial coverage.
Not every third-party article is a suitable destination, and more links do not automatically produce better SEO results.
The relevance and quality of the sources matter, and links created primarily to manipulate search rankings may be treated as spam by search engines.
OUR PROCESS
Select the required DR tier, standard included content and number of Tier 2 links.
Review your choices and confirm the calculated order price.
Supply the URLs of the existing third-party articles you want to support, together with the relevant placement requirements.
Our team reviews the information and coordinates suitable fulfilment.
Once your placements have been delivered, receive the live URLs and relevant placement information.
Use the report to document your campaign and share completed work with your clients where required.
Choose your placements, then provide the existing articles you want to support.
OUR APPROACH
Selecting suitable supporting links requires more than choosing a Domain Rating.
Our approach combines publisher research, relevant placement requirements and clear reporting.
Our team evaluates the available publishing opportunities against the requirements of your order.
We consider the relationship between the supporting article and the third-party page receiving the link.
Where DR and other specifications form part of your purchase, those requirements are established before fulfilment.
Supporting articles should provide meaningful context for the destination link.
Select your placement specifications and review your costs before committing to an order.
Whether you're purchasing individual supporting links or managing campaigns across several clients, our team can help coordinate larger requirements.
FOR AGENCIES & MARKETING TEAMS
Support existing client placements.
Our Tier 2 service provides an additional option for agencies coordinating guest posts, niche edits and other third-party publishing activity.
Keep your third-party coverage organised.
Work with our team to identify relevant published URLs and manage supporting placement requirements alongside your wider marketing activity.
Make better use of existing third-party coverage.
If your business has been featured in relevant publications, we can help you understand whether additional supporting placements are appropriate.
Tell us about the articles you want to support and your wider campaign.
COMPARE LINK BUILDING OPTIONS
New content published on relevant third-party websites, with placements pointing directly to your selected destination.
A structured monthly allocation of backlink products, with different placement types and predictable pricing.
From £500/month.
COMMON QUESTIONS
A Tier 2 backlink is a link pointing to an existing third-party page that already references or links to your website.
It differs from a Tier 1 backlink, which points directly to your website.
Tier 1 links point directly to your website. Tier 2 links point to the pages containing those existing Tier 1 links.
For example, a guest post linking to your website is a Tier 1 placement. Another relevant article linking to that guest post would be a Tier 2 placement.
Provide the URL of the relevant published third-party article you want to support.
You should not enter your main website URL when ordering a Tier 2 placement.
Yes. Guest posts are one type of third-party article that can receive supporting links.
The suitability of a particular destination depends on its content and the proposed placement.
Yes. An existing article containing a niche edit may be a Tier 2 destination, provided the supporting link is relevant and appropriate.
Pricing depends on the selected DR tier, content requirements and quantity.
Our ordering interface displays the current price for your chosen specification.
Yes. Our standard Tier 2 products offer DR10+, DR20+, DR30+, DR40+ and DR50+ options.
Domain Rating is an Ahrefs metric, not a score assigned by Google.
Yes. Standard Tier 2 placements include professionally written content of 500 words, according to the agreed order requirements.
Our standard Tier 2 service has a 21-day delivery commitment, subject to the applicable terms.
Yes. We support agencies and businesses with multiple placements and recurring requirements.
For larger campaigns, speak to our team about a suitable arrangement.
No. Search rankings depend on many factors, and there is no guarantee that creating an additional layer of links will improve organic performance.
Search engines may discount links designed to manipulate rankings, including links created through tiered link schemes.
We provide live placement information, but search engine indexation is not under our direct control and cannot be guaranteed.
Our standard service includes link replacement protection, subject to the applicable terms.
Contact our team with the relevant order information if a delivered link becomes unavailable.
Yes. You can explore both product types through our ordering system, or select a monthly link building package containing suitable placement combinations.
BUILD A MORE STRUCTURED OUTREACH CAMPAIGN
Whether you're supporting existing guest posts or managing third-party link placements across several client accounts, our team can help you choose appropriate specifications.
Select your Tier 2 products online or discuss your requirements with a link building specialist.
Transparent pricing. Clear deliverables. Expert support.
